We're an independent*, trusted platform giving Britain's SME community a stronger voice. The entrepreneurs and employees behind our family-owned and privately run businesses power stronger high streets, drive a stronger economy, and are central to building a stronger country — for both the NowGen and NextGen.

Prosperity Institute

Conservatives in Communications

Spring Lunch

Thai Tho in Wimbledon

Stewart Parvin MVO

The Rt Hon. the Lord Hunt MBE

Ben Francis MBE

VisitEngland

LGBT+ Conservatives For Business

The Rt Hon. the Lord Lamont

Matt Vickers MP

Young Conservatives

Housing Conservatives
For Business

The Rt Hon. Kemi Badenoch MP

Nigel Huddleston MP

The Rt Hon. Claire Coutinho MP

Next Gen Conservatives
For Business

Fishmongers' Hall

Sarah Bool MP and Katie Lam MP

Andrew Griffith MP

Dame Harriett Baldwin MP

The Baroness Vere

Bradley Thomas MP

Made in Britain

JCB

Next Gen Tories

Paul Holmes MP

Alex Burghart MP

Sir Andy Street CBE and The Lord Houchen

Federation of Small Businesses and The Jobs Foundation

Emily Carter-Kandola

Centre for Policy Studies and Opinium

Women2Win

Finley Morris

Conservative Women's Organisation

Frances Lasok

Ahmereen Reza OBE

The Rt Hon. John Glen MP

Tori Peck and The Baroness Jenkin

Joe Robertson MP

The Entrepreneurs Network

Alan Mak MP

Harriet Cross MP

Gregory Stafford MP

The Enterprise Forum

The Rt Hon. Sir Mel Stride MP

Mark Garnier OBE MP

Nick Timothy CBE MP

John Lamont MP

Rebecca Smith MP

Gareth Bacon MP

Jerome Mayhew MP

Jack Rankin MP

Kevin Hollinrake MP

Dame Caroline Dinenage MP

The Rt Hon. Tom Tugendhat MBE MP

Dr Ben Spencer MP

The Rt Hon. Richard Holden MP

Charlie Dewhirst MP

Aphra Brandreth MP

Dr Neil Shastri-Hurst MP

Alison Griffiths MP
You will receive our regular newsletter (latest issue), Read All About It!, featuring news, events, and job opportunities. We will share articles written by our team and published on outlets such as ConservativeHome, City A.M., and CapX: "Why SMEs must be at the heart of rebuilding our party's relationship with business", "Instead of allowing SMEs to thrive, Labour is punishing them", "Labour's reckless policies are letting business down", "Conservatives understand that growth comes not from the state down, but from the ground up", "Labour should stop viewing business as a problem", "It's time for the Conservatives to be the party of businesswomen", "SMEs have been treated as Labour's cash cows", "Give us a reason to vote Tory, say Britain's SMEs", and "The Conservatives must rebuild their relationship with small business."
You will enjoy exclusive access to and advance notice of events, including those in colloboration with others, around the country. Future events, including policy-specific discussions, will focus on lowering energy costs, cutting business taxes, slashing red tape, flexible labour markets, and a pro-wealth creation and export culture to help SMEs thrive. If you have an idea or would like to partner with us, please do get in touch.
Elected Conservatives and confirmed candidates will gain access to our toolkit, designed to help strengthen local relationships with your business communities. The toolkit includes information about our organisation, practical guidance on engaging SMEs in your constituency, insights into key policy priorities for SMEs, and advice on how to champion pro-business initiatives more effectively. Access to the toolkit is by invitation only.
SMEs, defined as businesses with fewer than 250 employees, make up over 99% of the UK's private sector (about 5.4 million companies), employ 60% of the workforce (16.6 million people), and generate 52% of annual turnover (£2.8 trillion). So they absolutely deserve our full attention and support today and tomorrow.
Danielle is an accomplished businesswoman, political campaigner, and former Team GB triathlete. Born in New York, raised in the Netherlands, and having lived and worked in Singapore, Sydney, and Vancouver, she brings a global perspective to business and public policy.
Danielle began her career in international finance, holding senior roles at Dresdner Kleinwort Wasserstein, ING, and CDC IXIS (now LCF Rothschild Midcaps), before moving into international trade promotion with Skarbek Associates. There, she worked alongside General Sir Michael Rose, one of Britain's most distinguished soldiers, helping British businesses expand overseas through UK embassies and high commissions.
As CEO of The Great Sussex Way, Danielle aided the region's post-pandemic economic recovery, working with over 1,000 businesses to boost investment, revitalise high streets, increase visitor numbers, and support jobs and growth.
Alongside her business career, Danielle was the Conservative Party's Parliamentary Candidate for Wimbledon at the 2024 General Election. During the campaign she was joined by three former and serving prime ministers - Lord Cameron, Baroness May, and Rishi Sunak MP. Danielle also partnered with Medical Life Lines Ukraine, personally driving an ambulance carrying vital humanitarian aid to Lviv - an experience that reinforced her commitment to international responsibility and the defence of democracy, however imperfect it can be.
Following the election, Danielle worked with senior Conservatives including Lord McLoughlin, Lord Booth, and Julian Ellacott on the Party's post-election review, which was subsequently taken forward by Kemi Badenoch MP, Leader of the Opposition, former Secretary of State for Business and Trade, and a Wimbledon resident. Recognising the need to rebuild trust between business and the Conservative Party, she co-founded and now chairs Conservatives For Business, a platform giving Britain's SME community a stronger voice in shaping business-friendly policy. Danielle also serves on The Jobs Foundation's Business Council and the Centre for Policy Studies' Economic Policy Group.
Inspired by business leaders such as Baroness Brady and by her father, a pioneering British research scientist and successful entrepreneur, Danielle is passionate about creating opportunities for both the NowGen and NextGen. As the mother of three boys - Oscar (15), Hugo (17), and Theo (19) - this commitment is deeply personal.
A two-time Team GB World Triathlon Championship competitor, Danielle brings the resilience and discipline of elite sport to commercial and political leadership. She holds two master's degrees from the University of Cambridge and the University of Bath.
Danielle is married to Gordon, and their much-loved labradoodle is Strider.
Co-Founder & Executive Director
Adam has more than 19 years' experience in politics, public affairs, and communications. He re-founded the Conservatives in Communications network in 2019, which he now runs with Emily, alongside his own SME. Adam first met Danielle when he became Head of Communications for her GE2024 campaign; following the
Co-Founder & Executive Director
Adam has more than 19 years' experience in politics, public affairs, and communications. He re-founded the Conservatives in Communications network in 2019, which he now runs with Emily, alongside his own SME. Adam first met Danielle when he became Head of Communications for her GE2024 campaign; following the election, they co-founded Conservatives For Business before inviting Emily and Finley to join. He oversees the day-to-day running of the platform, including engagement with both MPs and sponsors. Born in East Yorkshire, Adam now lives in South London.
Deputy Executive Director
Emily has over a decade's experience in politics, public affairs, and events. She was the Conservative candidate in the 2022 Stretford & Urmston by-election and previously worked for Kevin Hollinrake MP, the former Small Business Minister and now Chairman. Today, she works for a growing SME and co-runs both Conser
Deputy Executive Director
Emily has over a decade's experience in politics, public affairs, and events. She was the Conservative candidate in the 2022 Stretford & Urmston by-election and previously worked for Kevin Hollinrake MP, the former Small Business Minister and now Chairman. Today, she works for a growing SME and co-runs both Conservatives For Business and Conservatives in Communications with Adam, leading on engagement with business groups. Originally from North Yorkshire, Emily now divides her time between London and Greater Manchester.
Director
Finley brings experience from politics, public affairs, and communications, having worked for the Parliamentary Private Secretary to the Business and Energy team, a consultancy, Klarna, as Special Adviser to the Energy Secretary, and at Mars. He serves as a Director of Conservatives For Business and Conservatives in Communications
Director
Finley brings experience from politics, public affairs, and communications, having worked for the Parliamentary Private Secretary to the Business and Energy team, a consultancy, Klarna, as Special Adviser to the Energy Secretary, and at Mars. He serves as a Director of Conservatives For Business and Conservatives in Communications. Born in Wales, Finley now lives in South London—where he is also godfather to Adam's Labrador, Albert.
Director
Phoebe has several years of professional experience spanning politics, public affairs, and strategic communications. She serves as both a Borough and Parish Councillor in Sussex, where she lives, and is actively involved in the Conservative movement. Phoebe is Chair of her local Conservative Women’s Organisation and Conservative R
Director
Phoebe has several years of professional experience spanning politics, public affairs, and strategic communications. She serves as both a Borough and Parish Councillor in Sussex, where she lives, and is actively involved in the Conservative movement. Phoebe is Chair of her local Conservative Women’s Organisation and Conservative Rural Forum branches, Vice Chair of the Conservative Commonwealth Group, and a Director of Conservatives in Communications and Conservatives For Business.
Associate
Oscar brings several years' experience in politics and public affairs, having worked across a consultancy, a regulator, and for a Member of Parliament. He studied Politics at the University of East Anglia — like Adam — but, unlike him, graduated with First Class Honours before going on to complete a Master's in International Rela
Associate
Oscar brings several years' experience in politics and public affairs, having worked across a consultancy, a regulator, and for a Member of Parliament. He studied Politics at the University of East Anglia — like Adam — but, unlike him, graduated with First Class Honours before going on to complete a Master's in International Relations at King's College London. Oscar is the newest member of the team.
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