Founded in 2025, Conservatives For Business (CFB) is a trusted and independent network supporting the UK's small and medium-sized enterprises (SMEs). We are creating a platform for businesses and political leaders to connect, collaborate, and shape future Conservative policy.
Did you know? SMEs account for over 99% of UK private sector businesses—approximately 5.5 million companies. They employ 60% of the private sector workforce, around 16.6 million people, and generate 52% of the sector's turnover—a staggering £2.8 trillion.
You will enjoy exclusive access to supporter meet-ups across the UK, connecting you with like-minded individuals from the business and political spheres. These gatherings offer a valuable opportunity to build relationships, share insights, and collaborate on common priorities in a relaxed and engaging setting. Our meet-ups will be held throughout England, Wales, Scotland, and Northern Ireland, ensuring you can connect with key figures and fellow supporters wherever you are.
You will have the opportunity to take part in exclusive sector-specific roundtables, engaging directly with shadow ministers and senior policymakers. These sessions provide a dedicated platform to share your firsthand experiences, highlight industry challenges, and explore opportunities for growth, helping to shape future policy discussions. These roundtables will ensure your voice is heard at the highest levels, giving you a direct line to those influencing the policies that impact your sector.
You will enjoy exclusive access to CFB's Speaker Series, featuring high-profile figures from politics and business. These events provide a rare opportunity to hear directly from key decision-makers, industry leaders, and influential thinkers, offering valuable insights into the ever-evolving political and economic landscape. Held in SW1 and at party conferences, these formal receptions place you at the heart of the conversation, ensuring you stay informed, engaged, and connected with those shaping the future.
Co-Founder & Chair
Danielle Dunfield-Prayero is an accomplished international businesswoman, UK political campaigner, and passionate sportswoman with a proven track record of delivering results and driving collaboration. Combining strategic insight with hands-on leadership, she navigates complex challenges to achieve impactful outcomes.
Danielle's career began in the City of London, where she spent a decade in senior roles at Dresdner Kleinwort Wasserstein, ING, and CDC IXIS (now LCF Rothschild Midcaps), honing her expertise in global finance. She later transitioned to international business development at Skarbek Associates, partnering with British embassies and high commissions to promote UK trade and export, empowering SMEs to expand globally.
As CEO of The Great Sussex Way, Danielle led a post-pandemic recovery initiative that revitalised local businesses, increased footfall, and created jobs. She collaborated with nearly 1,000 companies and demonstrated her ability to craft innovative, practical solutions that deliver measurable impact.
In 2024, Danielle was the Conservative Party's Parliamentary Candidate for Wimbledon. During the campaign, she joined Medical Life Lines Ukraine and drove an ambulance packed with critical aid to Lviv. This unforgettable experience reflects her commitment to making a difference on a global scale and protecting democracy despite its messiness.
Committed to public service, Danielle is collaborating with senior Conservatives, including Lord McLoughlin, Lord Booth, and Matt Vickers MP, to assess the Party's 2024 electoral defeat, a process now guided by Kemi Badenoch MP, Leader of the Opposition, former Business & Trade Secretary, and Wimbledon resident. She actively supports the Conservative Women's Organisation, Women2Win, and the Conservative Friends of Neurodiversity, championing inclusion and advocating for young people, particularly those with learning differences.
Danielle, a former Team GB triathlete and two-time World Championships representative, embodies resilience and determination. She is passionate about fostering entrepreneurship and committed to helping SMEs invest, innovate, and trade. She is also focused on rebuilding trust between the business community and the Conservative Party, leading to the creation of Conservatives For Business.
Inspired by leaders like Baroness Brady and her father, a pioneering research scientist and entrepreneur, Danielle is driven to create opportunities for the next generation. She holds two master's degrees—one in social and political sciences from the University of Cambridge and another in business from the University of Bath.
Born in New York and raised in Holland, Danielle brings a global perspective to everything she does. She lives in England with her husband, Gordon; their three energetic sons—Oscar, Hugo, and Theo; and their beloved labradoodle, Strider.
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