Independent · Aligned with the Conservative Party

A stronger voice for SMEs

The entrepreneurs and employees behind our family-owned and privately run businesses power stronger high streets, drive a stronger economy, and build a stronger country for everyone - especially the NowGen and NextGen. We proactively connect small and medium-sized enterprises (SMEs) with elected Conservatives to help shape business-friendly policy.

"Britain must back its wealth creators" - Danielle Dunfield-Prayero "Labour still isn't working" - Danielle Dunfield-Prayero "Give us a reason to vote Tory, say Britain's SMEs" - CapX "SMEs have been treated as Labour's cash cows" - City A.M. "The Conservatives must rebuild their relationship with small business" - ConservativeHome "It's time for the Conservatives to be the party of businesswomen" - ConservativeHome "Labour should stop viewing business as a problem" - CapX "Conservatives understand that growth comes not from the state down, but from the ground up" - ConservativeHome "Labour's reckless policies are letting business down" - CapX "Instead of allowing SMEs to thrive, Labour is punishing them" - City A.M. "Why SMEs must be at the heart of rebuilding our party's relationship with business" - ConservativeHome "Britain must back its wealth creators" - Danielle Dunfield-Prayero "Labour still isn't working" - Danielle Dunfield-Prayero "Give us a reason to vote Tory, say Britain's SMEs" - CapX "SMEs have been treated as Labour's cash cows" - City A.M. "The Conservatives must rebuild their relationship with small business" - ConservativeHome "It's time for the Conservatives to be the party of businesswomen" - ConservativeHome "Labour should stop viewing business as a problem" - CapX "Conservatives understand that growth comes not from the state down, but from the ground up" - ConservativeHome "Labour's reckless policies are letting business down" - CapX "Instead of allowing SMEs to thrive, Labour is punishing them" - City A.M. "Why SMEs must be at the heart of rebuilding our party's relationship with business" - ConservativeHome

Become a supporter Why join us ↓

SME community

0SME companies
- 99.9% of the UK's private sector

0Currently have no employees*

0People employed
- 60% of all private sector employment

£0Annual turnover
- 51% of the total

0Average SMEs per constituency
(third of the workforce)†

0Average SME-related employees
per constituency†

Selling to the world — SME (and potential) exporters

0Number of registered
SME exporters‡

0Number of registered
SME businesses‡

0of registered SMEs export‡
- almost 9 in 10 still do not

Validated sources: Department for Business and Trade, Business Population Estimates for the UK and Regions 2025: Statistical Release (2 October 2025); House of Commons Library, Business Statistics (3 December 2025); and Department for Business and Trade, Number of Exporting Registered Businesses in the UK, 2016 to 2024 (20 August 2026). *Businesses with no employees are those employing only their owners. †Illustrative UK-wide averages, calculated as the totals above divided across the UK's 650 parliamentary constituencies - actual SME presence and employment vary by constituency. ‡Export figures are rounded survey estimates covering the 2.7m VAT- or PAYE-registered SMEs, a smaller base than the full business population.

SME owners and entrepreneurs like yourself tell us, time and again, that you want politicians to:

Your priorities / Our plan

Undo Labour’s damage by:

1Lowering energy costs
2Cutting business taxes
3Slashing red tape
4Making hiring easier

Do things differently next time around, which includes:

5Helping firms export to new markets
6Backing wealth creation

Your priorities are also our plan. Through Conservatives For Business, we’re sharing these views and ideas with the wider network, ensuring your voice is heard where it really matters most.

Hear it directly from SME owners in the Prime Minister’s backyard of Greater Manchester: what they need from politicians to help their businesses grow.

Based on Opinium insights for CFB. Polling and filming from September 2025.

Feedback loop

Conservative Policy Forum

Institute of Directors

Julia Lopez MP

Abha London

Lord Harper

CPC26 Birmingham

Kate Nicholls

Mims Davies MP

Arthur Laffer

South West Forum

Alex Burghart MP

Henley Royal Regatta

Tony Abbott AC

Conservatives in Comms

Thai Tho in Wimbledon Village

Stewart Parvin MVO

Lord Hunt MBE

Ben Francis MBE

The Great Sussex Way

VisitEngland

LGBT+ Conservatives

Lord Lamont

Matt Vickers MP

Young Conservatives

Housing and Development

Kemi Badenoch MP

Bettys Harrogate

Nigel Huddleston MP

Next Gen Tories

Fishmongers' Company

MPs Sarah Bool and Katie Lam

Small Business Saturday

Andrew Griffith MP

Dame Harriett Baldwin MP

Baroness Vere

Bradley Thomas MP

Made in Britain

Paul Holmes MP

Lord Houchen

FSB and TJF

Centre for Policy Studies

Women2Win

Conservative Women's Org

CPC25 Manchester

Frances Lasok

National Convention

John Glen MP

Baroness Jenkin

Joe Robertson MP

Sir James Cleverly MP

The Entrepreneurs Network

Alan Mak MP

Gregory Stafford MP

The Enterprise Forum

Sir Mel Stride MP

Mark Garnier CBE MP

Nick Timothy CBE MP

John Lamont MP

Rebecca Smith MP

Gareth Bacon MP

Opinium Index

Jerome Mayhew MP

Jack Rankin MP

Kevin Hollinrake MP

Dame Caroline Dinenage MP

Tom Tugendhat CBE MP

Dr Ben Spencer MP

Richard Holden MP

Charlie Dewhirst MP

Aphra Brandreth MP

Dr Neil Shastri-Hurst MP

Alison Griffiths MP

Benefits

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CFB newsletters

Receive our regular newsletter, Read All About It!, featuring news, events, and job opportunities - plus opinion pieces from our team as they are published in CapX, City A.M., and ConservativeHome.

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Receive advance notice of and exclusive invites to events around the country, including policy discussions and networking receptions.

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CFB toolkit

Receive access to practical guidance on engaging SMEs in your constituency and championing pro-business initiatives. Invitation only.

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Team

Danielle Dunfield-Prayero

Co-Founder & Chairman

Danielle 'Margaret' Dunfield-Prayero is an accomplished businesswoman, political campaigner, and former Team GB triathlete. Born in the United States, raised in the Netherlands, and having lived and worked in Singapore, Australia, and Canada, she brings a global perspective to business and public policy.

Danielle began her career in international finance, holding senior roles at Dresdner Kleinwort Wasserstein, ING, and CDC IXIS (now LCF Rothschild Midcaps), before moving into international trade promotion with Skarbek Associates. There, she worked alongside General Sir Michael Rose, one of Britain's most distinguished soldiers, helping British businesses expand overseas through UK embassies and high commissions.

As CEO of The Great Sussex Way, Danielle aided the region's post-pandemic economic recovery, working with over 1,000 businesses to boost investment, revitalise high streets, increase visitor numbers, and support jobs and growth.

Alongside her business career, Danielle was the Conservative Party's Parliamentary Candidate for Wimbledon at the 2024 General Election. During the campaign she was joined by three former and serving prime ministers - Lord Cameron, Baroness May, and Rishi Sunak MP. Danielle also partnered with Medical Life Lines Ukraine, personally driving an ambulance carrying vital humanitarian aid to Lviv - an experience that reinforced her commitment to international responsibility and to defending democracy and freedom.

Following the election, Danielle worked with senior Conservatives including Lord McLoughlin, Lord Booth, and Julian Ellacott on the Party's post-election review, which was subsequently taken forward by Kemi Badenoch MP, Leader of the Opposition, former Secretary of State for Business and Trade, and a Wimbledon resident. Recognising the need to rebuild trust between business and the Conservative Party, she co-founded and now chairs Conservatives For Business, a platform giving Britain's SME community a stronger voice in shaping business-friendly policy. Danielle also serves on The Jobs Foundation's Business Council and the Centre for Policy Studies' Economic Policy Group.

Inspired by business leaders such as Baroness Brady and by her father, a pioneering British research scientist and successful entrepreneur, Danielle is passionate about creating opportunities for both the NowGen and NextGen. As the mother of three boys - Oscar (15), Hugo (17), and Theo (19) - this commitment is deeply personal.

A two-time Team GB World Triathlon Championship competitor and having run the London Marathon three times, Danielle brings the resilience and discipline of elite sport to commercial and political leadership. She also qualified as a surf lifesaver at Manly Beach. Danielle holds two master's degrees from the University of Cambridge and the University of Bath.

Danielle has been happily married to Gordon for 22 years, and they split their time between West London and West Sussex. Completing the family is their much-loved labradoodle, Strider.

Linktree ↗

Influencers

Adam Smith Institute, APPG for Entrepreneurship, APPG for Innovation Startups and SMEs, APPG for International Trade and Investment, British Chambers of Commerce, British Retail Consortium, Business in the Community, BusinessLDN, Centre for Entrepreneurs, Centre for Policy Studies, Centre for Social Justice, Chartered Institute of Export and International Trade, Chartered Institute of Personnel and Development, Chartered Institute of Taxation, Confederation of British Industry, Enterprise Research Centre, Family Business UK, Federation of Small Businesses, Independent Business Network, Institute of Chartered Accountants in England and Wales, Institute of Directors, Institute of Economic Affairs, Looking For Growth, Made in Britain, Make UK, Onward, Policy Exchange, Prosperity Institute, Recruitment & Employment Confederation, Small Business Britain, The Enterprise Forum, The Entrepreneurs Network, The Growth Commission, The Jobs Foundation, The TaxPayers' Alliance, UKHospitality

Insights

Bloomberg UK, Business Matters, CapX, City A.M., ConservativeHome, Entrepreneur, Financial Times, Jimmy's Jobs of the Future, LondonLovesBusiness, POLITICO UK, SME Magazine, The Economist, The Spectator

Adam Honeysett-Watts

Co-Founder & Executive Director

Adam has more than 19 years' experience in politics, public affairs, and communications. He re-founded the Conservatives in Communications network in 2019, which he now runs with Emily, alongside his own SME.

Adam first met Danielle when he became Head of Communications for her GE2024 campaign; following the election, they co-founded Conservatives For Business before inviting Emily, Finley, and Phoebe to join. He oversees the day-to-day running of the platform, including engagement with both MPs and sponsors. Born in East Yorkshire, Adam now lives in South London.

LinkedIn ↗

Emily Carter-Kandola

Deputy Executive Director

Emily has over a decade's experience in politics, public affairs, and events. She was the Conservative candidate in the 2022 Stretford & Urmston by-election and previously worked for Kevin Hollinrake MP, the former Small Business Minister and now Chairman.

Today, she works for a growing SME and co-runs both Conservatives For Business and Conservatives in Communications with Adam, leading on engagement with business groups. Originally from North Yorkshire, Emily now divides her time between London and Greater Manchester.

LinkedIn ↗

Finley Morris

Director

Finley brings experience from politics, public affairs, and communications, having worked for the Parliamentary Private Secretary to the Business and Energy team, a consultancy, Klarna, as Special Adviser to the Energy Secretary, and at Mars.

He serves as a Director of Conservatives For Business and Conservatives in Communications. Born in Wales, Finley now lives in South London - where he is also godfather to Adam's Labrador, Albert.

LinkedIn ↗

Cllr Phoebe Sullivan

Director

Phoebe has several years of professional experience spanning politics, public affairs, and strategic communications. She serves as both a Unitary Councillor in Surrey, where she lives, and is actively involved in the Conservative movement.

Phoebe is Chair of her local Conservative Women's Organisation and Conservative Rural Forum branches, Vice Chair of the Conservative Commonwealth Group, and a Director of Conservatives in Communications and Conservatives For Business.

LinkedIn ↗

Get in touch

We'd love to hear from you.

info@tories4business.org

c/o do Different.
3rd Floor, 45 Albemarle Street,
London, W1S 4JL

Carlton Club~5 min walk
Houses of Parliament~15 min tube
City of London Club~30 min taxi

A stronger voice for SMEs

SME community

SME owners and entrepreneurs like yourself tell us, time and again, that you want politicians to:

Undo Labour’s damage by:

Do things differently next time around, which includes:

Feedback loop

Why join us?

CFB newsletters

CFB events

CFB toolkit

Team

Danielle Dunfield-Prayero

Influencers

Insights

Adam Honeysett-Watts

Emily Carter-Kandola

Finley Morris

Cllr Phoebe Sullivan

Ambassadors

Aisha Cuthbert

Alex Brookes

Callum Murphy

Clark Vasey

Cllr Connor Donnithorne

Elliott Malik

James Wright

Cllr Jamie Mulhall

Cllr John Cope

Joshua Forrester

Juliet Donoghue

Cllr Leon Cook

Cllr Max Austin

Ruby Sampson

Sapna Chadha

Sara Gezdari

Tori Peck

Tyler Reeton

We'd love to hear from you.