Founded in 2025, Conservatives For Business is a trusted and independent network supporting the UK's small and medium-sized enterprises (SMEs), which account for over 99% of all businesses. We are creating a platform for businesses and political leaders to connect, collaborate, and shape Conservative policy.
You will enjoy exclusive access to supporter meet-ups across the UK, connecting you with like-minded individuals from the business and political spheres. These gatherings offer a valuable opportunity to build relationships, share insights, and collaborate on common priorities in a relaxed and engaging setting. Our meet-ups will be held throughout England, Wales, Scotland, and Northern Ireland, ensuring you can connect with key figures and fellow supporters wherever you are.
You will have the opportunity to take part in exclusive sector-specific roundtables, engaging directly with shadow ministers and senior policymakers. These sessions provide a dedicated platform to share your firsthand experiences, highlight industry challenges, and explore opportunities for growth, helping to shape future policy discussions. These roundtables will ensure your voice is heard at the highest levels, giving you a direct line to those influencing the policies that impact your sector.
You will enjoy exclusive access to CFB's Speaker Series, featuring high-profile figures from politics and business. These events provide a rare opportunity to hear directly from key decision-makers, industry leaders, and influential thinkers, offering valuable insights into the ever-evolving political and economic landscape. Held in SW1 and at party conferences, these formal receptions place you at the heart of the conversation, ensuring you stay informed, engaged, and connected with those shaping the future.
Co-Founder & Chair
Danielle Dunfield-Prayero is an accomplished international businesswoman, UK political campaigner, and passionate sportswoman with a proven track record of delivering results and driving collaboration. Combining strategic insight with hands-on leadership, she excels in navigating complex challenges to achieve impactful outcomes.
Danielle's career began in the City of London, where she spent a decade in senior finance roles at Dresdner Kleinwort Wasserstein, ING, and CDC IXIS–LCF Rothschild Midcaps, honing her expertise in global finance. She later transitioned to international business development at Skarbek Associates, partnering with British embassies and high commissions to promote UK trade and empower small and medium-sized enterprises (SMEs) to expand globally.
As CEO of The Great Sussex Way, Danielle spearheaded a transformative post-pandemic recovery initiative that revitalised local businesses, boosted footfall, and created jobs. Collaborating with nearly 1,000 companies, she demonstrated her ability to craft innovative, practical solutions that deliver measurable impact.
In 2024, Danielle was the Conservative Party's Parliamentary Candidate for Wimbledon. During the campaign, she joined Medical Life Lines Ukraine's 12th and largest humanitarian mission, delivering seven ambulances packed with critical aid to Lviv—an unforgettable experience that reflects her commitment to making a difference on a global scale and protecting democracy despite its messiness.
Danielle remains dedicated to public service, working alongside Lord McLoughlin, Lord Booth, and Penny Mordaunt to analyse the Conservative Party's unprecedented 2024 electoral defeat—a process continuing under Kemi Badenoch's leadership. She actively supports the Conservative Women's Organisation, Women2Win, and the Conservative Friends of Neurodiversity, championing inclusion and advocating for young people, particularly those with learning differences.
A former Team GB triathlete and two-time World Championships representative, Danielle embodies resilience and determination. Passionate about fostering entrepreneurship, she is committed to helping SMEs invest, innovate, and trade, and to rebuilding trust between the business community and the Conservative Party; hence, Conservatives For Business. Inspired by leaders like Baroness Brady and her father, a pioneering research scientist and entrepreneur, Danielle is driven to create opportunities for the next generation.
Danielle holds two master's degrees—one in social and political sciences from the University of Cambridge and another in business from the University of Bath.
Born in New York and raised in Holland, Danielle brings a global perspective to everything she does. She lives in the UK with her husband, Gordon; their three energetic sons—Oscar, Hugo, and Theo; and their beloved labradoodle, Strider.
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