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Danielle Dunfield-Prayero
Danielle Dunfield-Prayero is an accomplished international businesswoman, UK political campaigner, and passionate sportswoman with a proven track record of delivering results and fostering collaboration. Combining strategic vision with hands-on leadership, she thrives in navigating complex challenges to achieve meaningful outcomes.
Danielle began her career in the City of London, spending a decade in senior roles at Dresdner Kleinwort Wasserstein, ING, and CDC IXIS (now LCF Rothschild Midcaps), where she built expertise in global finance. She later transitioned into international business development at Skarbek Associates, partnering with British embassies and high commissions to promote UK trade and exports—helping small and medium-sized businesses (SMEs) expand globally.
As CEO of The Great Sussex Way, Danielle spearheaded a post-pandemic recovery strategy that revitalised local businesses, boosted visitor numbers, and created jobs. Engaging with nearly 1,000 companies, she demonstrated her ability to craft practical, innovative solutions that deliver measurable impact.
In 2024, Danielle stood as the Conservative Party's Parliamentary Candidate for Wimbledon, with senior figures including Lord Cameron, Baroness May, and Rishi Sunak MP joining her on the campaign trail. During this time, she also partnered with Medical Life Lines Ukraine, personally driving an ambulance packed with vital aid to Lviv—an experience that underscored her commitment to global responsibility and the defence of democracy, despite its messiness.
Dedicated to public service, Danielle went on to work with senior Conservatives, including Lord McLoughlin and Lord Booth, on the Party's post-2024 election review, later shaped by Kemi Badenoch MP, Leader of the Opposition, former Business & Trade Secretary, and a Wimbledon resident. She also supports the Conservative Policy Forum, Conservative Women's Organisation, Women2Win, and Conservative Friends of Neurodiversity, championing inclusion and advocating for young people, particularly those with learning differences.
A former Team GB triathlete and two-time World Championships competitor, Danielle exemplifies resilience and determination. Passionate about making the UK the best place in the world to start, scale, and succeed in business—and with a view to rebuilding bridges between the business community and the Party—she co-founded and chairs Conservatives For Business. She also serves as a member of The Jobs Foundation's Business Council.
Inspired by leaders such as Baroness Brady and her father—a pioneering British research scientist and entrepreneur—Danielle is driven to create opportunities for the next generation. She holds two master's degrees: one in Social and Political Sciences from the University of Cambridge and another in Business from the University of Bath.
Born in New York and raised in Holland, Danielle brings a truly global perspective. She now lives in England with her husband, Gordon; their three energetic sons—Oscar, Hugo, and Theo; and their much-loved labradoodle, Strider.
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Chartered Institute of Export and International Trade
Confederation of British Industry
Federation of Small Businesses
Recruitment & Employment Confederation
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Adam Honeysett-Watts
Adam Honeysett-Watts
Adam Honeysett-Watts
Co-Founder & Executive Director
Adam has more than 18 years' experience in politics, public affairs, and communications. He re-founded the Conservatives in Communications network in 2019, which he now runs with Emily, alongside his own SME. Adam first met Danielle when he became Head of Communications for her GE2024 campaign; following the
Co-Founder & Executive Director
Adam has more than 18 years' experience in politics, public affairs, and communications. He re-founded the Conservatives in Communications network in 2019, which he now runs with Emily, alongside his own SME. Adam first met Danielle when he became Head of Communications for her GE2024 campaign; following the election, they co-founded Conservatives For Business before inviting Emily and Finley to join. He oversees the day-to-day running of the platform, including engagement with both MPs and sponsors. Born in East Yorkshire, Adam now lives in South London.
Emily Carter-Kandola
Adam Honeysett-Watts
Adam Honeysett-Watts
Deputy Executive Director
Emily has over a decade's experience in politics, public affairs, and events. She was the Conservative candidate in the 2022 Stretford & Urmston by-election and previously worked for Kevin Hollinrake MP, the former Small Business Minister and now Chairman. Today, she works for a growing SME and co-runs both Conser
Deputy Executive Director
Emily has over a decade's experience in politics, public affairs, and events. She was the Conservative candidate in the 2022 Stretford & Urmston by-election and previously worked for Kevin Hollinrake MP, the former Small Business Minister and now Chairman. Today, she works for a growing SME and co-runs both Conservatives For Business and Conservatives in Communications with Adam, leading on engagement with business groups. Originally from North Yorkshire, Emily now divides her time between London and Greater Manchester.
Finley Morris
Adam Honeysett-Watts
Finley Morris
Director
Finley brings experience from politics, public affairs, and communications, having worked for the Parliamentary Private Secretary to the Business and Energy team, a consultancy, Klarna, as Special Adviser to the Energy Secretary, and now at Mars. He serves as a Director of Conservatives For Business and Conservatives in Communicat
Director
Finley brings experience from politics, public affairs, and communications, having worked for the Parliamentary Private Secretary to the Business and Energy team, a consultancy, Klarna, as Special Adviser to the Energy Secretary, and now at Mars. He serves as a Director of Conservatives For Business and Conservatives in Communications. Born in Wales, Finley now lives in South London—where he is also godfather to Adam's Labrador, Albert (Albie).
